Writing an email strategy

Writing an email strategy

So, you’ve decided to use email marketing to grow your organisation.

A written-down-in-stone strategy will ensure your email marketing efforts are helping you achieve your business objectives. It doesn’t have to be long; just simple, easy to follow and achievable. This handy guide will give you all the basics to get your email marketing strategy in place.


  • Setting objectives
  • Identifying your target audiences
  • Planning your content
  • Setting a frequency
  • Evaluating success

If you have a specific question that we have not covered in the guide, please contact the little green plane flight team.

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