The BIG guide to email marketing

The BIG guide to email marketing

If you’re new to email marketing or want to brush up on the basics, our BigEmail Marketing Guide will equip you with all the tools of the trade to take your email marketing higher.

If you’ve always wanted to know your opt-in from your data segmentation, you’re in the right place. In this handy book, we’ll give you best practice advice on how to design your email, what content to put in, how to write an email marketing plan and how to conduct some basic testing. .


  • Setting a plan
  • Design and content tips
  • Benefits of using a professional system
  • Some common mistakes
  • Testing
  • The legals

Email is one of the main ways that today’s organisations communicate with their customers, suppliers and advocates. With over three billion emails sent around the globe every day, make sure that yours are saying the right things with our BIG guide.

Download PDF

Related guides