Email marketing for charity organisations

Email marketing for charity organisations

Email is a great tool for charity fundraisers and marketers because of the low cost nature and the reporting it provides. It can also be easily integrated into your existing strategies.

According to the Direct Marketing Association, for every £1 you spend you will receive £42 in  return. Email marketing can also provide tangible results for your charity; such as a list of email
addresses of people who have clicked on a specific campaign, event or news item.


  • Why email marketing?
  • Setting a plan
  • Growing your list
  • Structure, design and content
  • Deliverability tips
  • Email layout explained
  • Testing and improving
  • Evaluating success
  • The legals
  • The 10 email marketing commandments

If you have a specific question that we have not covered in the guide, please contact the little green plane flight team.

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