What is the correct time to send emails?

22nd February 2010 By Sam Burrows in Email design

There is no definitive answer to this question as every campaign can be as different and individual as its recipient, however there are guidelines that you can adhere to.

The two main differences between email campaigns are whether they are aimed at a business (business to business) or at a customer (business to customer). Business to business senders will tend to find that the recipients of their emails will receive emails best during office hours (9am-5pm). Taking into account people checking through emails on a Monday morning or Leaving off early on a Friday, we advise sending campaigns from Tuesday and Thursday between the hours of 10am - 4pm.

Business to customers emails on the other hand are completely opposite. Some of the biggest employers (such as NHS and some councils) block viewing of internet sites, that do not directly relate to their area of work and with the majority of customers using web based email clients, this means they can view their emails in their personal time. Therefore we advise business to customer emails should be sent over a weekend, preferably at on a Saturday first thing.

However, don't take our word for it. Using little green plane's reporting system you can compare your campaigns and spot trends. The more campaigns you send, the more you will pick up on what time is best suited to your campaigns.

Sam Burrows
About the Author

Sam Burrows

Sam is the lead designer for little green plane. A key driving force within the design team, he ensures any email templates and landing pages designed for you are fresh and engaging, whilst adhering to best practice guidelines and your existing brand collateral.