Time to get responsive with your emails!

14th December 2012 By Louise Stephens in Email design

Around 70% of people in the UK with a smart phone will use them to check their emails. This figure is only set to rise with people being out and about more often as well as the increase in tablet devices on the market…

While our designers have always optimised our bespoke emails for mobile there is only one sure fire way to ensure that no matter which device your email is opened on it will look picture perfect every time… and that is by going responsive!

The beauty of a responsive template is that no matter what device your email is opened on it is always perfectly optimised:

There is another factor that we as marketers must take into consideration when making the decision as to whether or not to go responsive and that is… Your audience will be expecting this of you in the very near future. Not only do we have to keep up with new developments within technology and best practices, we also have to keep up with our audiences expectations… Soon the vast majority of emails that land into our inbox’s will be responsive, if yours is not what do you think your audiences reaction will be?

So maybe it is not a question of whether you will go responsive but when you will go responsive!

To go responsive with your email templates or to find out more please contact one of the little green plane cabin crew for more information on: 0845 8620144 or email: louise.stephens@littlegreenplane.com 

Louise Stephens
About the Author

Louise Stephens

Louise is an email marketing consultant at little green plane. She advises and builds lasting relationships with our existing clients as well as handling all new business. Louise also conducts full demonstrations of our software and will advise on the right package for your business. Louise is passionate about email marketing and will happily train clients on a number of topics including; best practice, engaging your audience and getting the best return on your investment.