Time for the news…

7th April 2014 By Louise Stephens in Industry comment

It's been a while since our last post, things at Little Green Plane HQ have been rather busy with lots of exciting developments...

With this in mind I thought it was time that we had a little round-up of all things email to keep you up to speed with all this industry goss! Here are my top 5 email marketing headlines:

1) Mobile opens are at an all-time high!

According to recent statistics 49% of all email is now read on a mobile device. This is a staggering shift, with more people engaging with your emails on their mobile it has never been more important to ensure your email is optimised regardless of screen size or internet speed. Take a look at our blog post all about mobile optimisation

2) Landing in people’s inbox’s has become a little trickier…

With Gmail’s new update and other mail providers soon to follow suit, knowing your subscribers and delivering them relevant content is now a number one priority. Marketing is all about content now-a-days so make sure you segment your data and only send your subscribers the most relevant information.

3) Peoples reading habits are changing.

The mobile era has bought along with it plenty of change, when we open and read our emails is just one of these, both in B2B and B2C email we are finding that the best time and day to send has changed. It will vary for each of you, however with people checking emails almost 24/7 maybe it is time to re-test when the best time of engagement for your business is?

4) What’s in a subject line?

Everything! Subject lines are one of the most important drivers for open rates. You need to be smart when crafting yours, use verbs (action words) to encourage people to open your emails, less and less of us have preview panes make the most of your inbox real estate. Also don’t ignore the pre-header in your email (don’t know what that is? Speak to one of the Little Green Plane techies) to maximise engagement. 
Food for thought: 80% of your time should be spent crafting your subject line.

5) Return on Investment

Email boasts one of the highest ROI’s in the digital arena at a very impressive £24.24 return for every £1 spent. Are your emails giving you this sort of return? If not then perhaps you need to evaluate your current strategy? Ensuring that your email marketing strategy meets not just your marketing objectives but also your business objectives should be a no brainer. Email is a fantastic channel for driving conversions for your business and works perfectly as part of a 360º strategy. If you don’t have a proper strategy then I can hand on heart say that you need one! We offer a range of strategy products to suit you, get in touch at: louise.stephens@littlegreenplane.com to find out more.

So there you have it a quick round up of email developments. Have you noticed a shift in engagement times? Are you ready for the mobile era? Leave us a comment and let us know what you think… 

Louise Stephens
About the Author

Louise Stephens

Louise is an email marketing consultant at little green plane. She advises and builds lasting relationships with our existing clients as well as handling all new business. Louise also conducts full demonstrations of our software and will advise on the right package for your business. Louise is passionate about email marketing and will happily train clients on a number of topics including; best practice, engaging your audience and getting the best return on your investment.