little green plane set for growth with new hires

30th June 2011 By Tim Butcher in Email design

little green plane email marketing is gearing up for major growth after bolstering its team with three new hires.

The firm has recruited Rechenda Smith as the new head of email marketing, Stuart Bonsall as sales executive and Louis Simpson as graphic designer. The new employees have doubled the size of the team, which is the email arm of digital marketing agency itineris.

little green plane staff Rechenda Smith (centre), Louis Simpson (centre back) and Stuart Bonsall (far right) join the little green plane team

Rechenda Smith, who was an account director at an Essex PR agency, press officer for regional college and spent the last year working as a freelance digital marketing consultant will oversee the sales and marketing strategy for little green plane.

She said: "My new role helps businesses reinforce relationships with their current or previous customers, build loyalty and acquire new clients. Unlike a lot of traditional marketing methods, email can be fully tracked and provide an exact return-on-investment. We are planning to take on the big email marketing players with our home-grown product, providing a customer experience that is second-to-none."

little green plane provides email marketing software, email design, consultancy and training for anyone from a one-man-band to blue chip organisations and offers partnership packages to other digital, PR and marketing agencies.

Tim Butcher, managing director of itineris added: “little green plane will continue to service clients in the east of England but we plan to extend these services across the whole of the country.

To achieve this goal, we have put a new team in place consisting of sales, marketing, product development and design expertise. Long-term, we have ambitious growth plans to become one of the largest self-service email marketing firms in the UK."

Established in 2001, itineris offers services in email marketing, website design and development and online event software. Its clients include the RAF Museum, Ipswich Town FC, Proton Cars, Birketts and the British Heart Foundation.

Tim Butcher
About the Author

Tim Butcher

Tim is the technical director and founder of little green plane. He oversees all new product development and functionality within little green plane, helping you take your email marketing campaigns to new heights. Tim is a member of the Institute of Directors and econsultancy.