little green plane helps launch region's first marketing conference for charities

28th October 2011 By Louise Stephens in News

Budgets may be tightening like cheese wire, but businesses, charities and the public sector alike need social marketing for their long-term success – that’s the message behind The Good Marketing Conference, which is being hosted at Anglia Ruskin University’s Chelmsford Campus on 30th November.

Rechenda Smith from little green plane and vice chair of the CIM Essex launches The Good Marketing Conference with chair Paul Mackman

Billed as ‘Marketing with a conscience’, the conference will be jointly hosted by the Chartered Institute of Marketing Essex and the CIM’s Social Marketing interest group – and will deliver a strong commercial case to all sectors for investing in marketing for the common good.

Rechenda Smith from little green plane and vice chair of the CIM Essex, said: "The Good Marketing Conference will give delegates practical help in using social marketing to get results which go beyond the bottom line and lay the foundations for their organisation’s future success."

Open to all marketers and interested professionals, conference speakers will include Patrick Ladbury from the National Social Marketing Centre, Jo Daniels of Business in the Community, Tim Harford from Depaul UK, Global Cool Foundation’s Caroline Fiennes and Steve McIntyre from Speedy Hire.

The talented line-up will be exploring the use of marketing techniques to make our society a better place in which to live, work and play – and delegates will take away up-to-the-minute thinking on influencing consumer behaviour, social marketing to businesses and consumers, plus proven techniques for the not-for-profit sector.

The conference is the first by CIM Essex to focus on not-for-profit marketing.

Tickets for The Good Marketing Conference cost from £25, and are available from the Chartered Institute of Marketing on 01628 427340 or at You can now follow the CIM Essex Twitter @CIM_East and LinkedIn account  

Louise Stephens
About the Author

Louise Stephens

Louise is an email marketing consultant at little green plane. She advises and builds lasting relationships with our existing clients as well as handling all new business. Louise also conducts full demonstrations of our software and will advise on the right package for your business. Louise is passionate about email marketing and will happily train clients on a number of topics including; best practice, engaging your audience and getting the best return on your investment.