Links within your email

6th September 2010 By Sam Burrows in Email design

Having links within your email is extremely useful and a powerful analysis tool, however recently I have seen that they are not being used to their full potential. Using links to get people to your home page is only the first step –this will only allow you to see that people are interested in reading your email. The really useful information is finding out exactly what specific aspect of your email they are interested in. By adding links to different pages in your website, you will be able to monitor customer click-throughs within reporting and get a more in depth insight of what they are (and aren’t) interested in.

Sam Burrows
About the Author

Sam Burrows

Sam is the lead designer for little green plane. A key driving force within the design team, he ensures any email templates and landing pages designed for you are fresh and engaging, whilst adhering to best practice guidelines and your existing brand collateral.