Is your website letting the side down?

4th April 2013 By Louise Stephens in News

Email marketing is an integral part of any marketing strategy, and done properly can produce some amazing returns… However, is your website letting the side down and reducing your ROI?

With more and more of our marketing budgets being spent on digital, it has never been more important to ensure that your website is:

a) Man enough for the job!

b) Optimised for all devices.

c) Highly visible in search engine results.

It is no good running fantastic email campaigns when people click through to a website that is slow, not optimised, and poorly designed. In the same respect there is no point in investing in an on-going SEO strategy when the website behind it all is not man enough to handle the increased traffic…

Your website is the centre of your digital marketing universe; all your other marketing strategies are designed to drive traffic directly to your site so that you can cross sell your products and services, and hopefully convert them into customers… right?

So let me ask you this… When was the last time your website had a review? Do you know how popular your site is in comparison to your competitors? Are your social media efforts working?

Well… the wonderful people at our parent company Itineris Ltd are offering everyone a complimentary website health check, written in plain English, and produced by a completely independent third party source to help answer these questions and more… All you have to do is follow the link and complete the short form… Simples!

Get your site checked to maximise all of your digital efforts before your competitors and take advantage of this great opportunity!

Louise Stephens
About the Author

Louise Stephens

Louise is an email marketing consultant at little green plane. She advises and builds lasting relationships with our existing clients as well as handling all new business. Louise also conducts full demonstrations of our software and will advise on the right package for your business. Louise is passionate about email marketing and will happily train clients on a number of topics including; best practice, engaging your audience and getting the best return on your investment.