Dear diary...

3rd January 2014 By Louise Stephens in News

Here at Little Green Plane HQ we have decided to do something a bit different for 2014 and start a diary to note down all of our ideas, tips, opinions, predictions and anything else that pops into our head… So to kick things off I am going to look into my crystal ball and make a few predictions for the year to come…

1) Video will be huge
Sharing video content is already big business but with short video becoming more and more popular with the likes of Instagram and Twitter jumping on the band wagon I think it is safe to say that soon we will be sharing short video’s through our emails.

2) Email will continue to grow…
Email is a staple in all marketing strategies and the stats show that it still provides one of the highest ROI’s. Email has stood the test of time and I think that 2014 will be another great year.

3) Everything will be mobile.
So 2013 really was the year of mobile, and this year is set to see it dominate even more. In the last quarter of 2013 we saw another shift in email client users, with the majority of email being read on an iPhone we now see that Andriod and iPad are second and third respectively, leaving Outlook in a very lonely fourth place… What does this mean? Design for mobile first…

4) Little Green Plane will get even better!
We have been working on lots of great new features to launch this year, but I’m not going to spoil the surprise just watch this space for the first exciting new update.

5) Content will continue to be king.
Providing your audience with relevant, interesting content is what marketing is all about now-a-days. It enhances every part of your digital strategy and encourages your audience to share and comment on your business, use your emails as a vehicle to spread this great content to a wider audience and invite people to share what you have to say.

So there you have it, my predictions for 2014… What are your predictions for the coming year?

Louise Stephens
About the Author

Louise Stephens

Louise is an email marketing consultant at little green plane. She advises and builds lasting relationships with our existing clients as well as handling all new business. Louise also conducts full demonstrations of our software and will advise on the right package for your business. Louise is passionate about email marketing and will happily train clients on a number of topics including; best practice, engaging your audience and getting the best return on your investment.