Don't take that tone with me! 25 February 2013 By Louise Stephens in Copywriting We change our tone of voice when speaking to different people automatically, but how many of us think about the tone we use in our marketing?
Engaging content 3: Why consistency is key 20 June 2012 By Louise Stephens in Copywriting As the final part of our engaging content series, we examine how a consistent approach to your copywriting plays an important role in galvanising support.
Engaging content 2: Building credibility 19 June 2012 By Louise Stephens in Copywriting You love what you do. How do you get your email recipients to buy into what you do, sign-up for your service or buy your product.
Engaging content 1: Keep it focussed 18 June 2012 By Louise Stephens in Copywriting Suffering from writers block..? Writing engaging content for your email campaigns can be tough. In this blog post we provide some copywriting pearls to keep
Email marketing ideas for Father's Day 15 June 2012 By Louis Simpson in Copywriting When it comes to spreading the man love on Father’s Day, forget a sad bunch of carnations bought at the garage and obligatory tie.