What is an email open and what rate should I expect?

In most cases you can expect an open rate between 20-30% as this is the industry average, however, this is largely dependent on factors such as your data list, email content, and time of send. Please note that opens are only tracked when the recipient downloads the images for the email itself so open rates should not be considered in isolation and the entire report should be reviewed to assess a campaign’s success.

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