How do you measure deliverability?
We take measures to help you improve your deliverability by helping you track spam complaints, unsubscribes and by providing an automatic Do Not Mail list for soft and hard bounces.
However, deliverability normally comes down to the quality of the data rather than any other aspect of email marketing. Ensuring people opt-in in the first place is the way forward. Open rates are a great way to see into your performance on whether your campaign has landed in the spam folder for a specific send. Send less emails, improve your content and you should see better deliverability rates.