Writing an email strategy
So, you’ve decided to use email marketing to grow your organisation.
A written-down-in-stone strategy will ensure your email marketing efforts are helping you achieve your business objectives. It doesn’t have to be long; just simple, easy to follow and achievable. This handy guide will give you all the basics to get your email marketing strategy in place.
- Setting objectives
- Identifying your target audiences
- Planning your content
- Setting a frequency
- Evaluating success
If you have a specific question that we have not covered in the guide, please contact the little green plane flight team.