Resources

The BIG guide to email marketing

If you’re new to email marketing or want to brush up on the basics, our Big Email Marketing Guide will equip you with all the tools of the trade to take your email marketing higher.

If you’ve always wanted to know your opt-in from your data segmentation, you’re in the right place. In this handy book, we’ll give you best practice advice on how to design your email, what content to put in, how to write an email marketing plan and how to conduct some basic testing. .

Contents

  • Setting a plan
  • Design and content tips
  • Benefits of using a professional system
  • Some common mistakes
  • Testing
  • The legals

Email is one of the main ways that today’s organisations communicate with their customers, suppliers and advocates. With over three billion emails sent around the globe every day, make sure that yours are saying the right things with our BIG guide.

More guides

Managing your data

Managing your data

Content is king in email marketing. If you are using poor data, such as using bought lists, sending emails to people who have not willingly subscribed or continuing to mail inactive recipients, you may encounter some issues.

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Quick start guide

Quick start guide

Using little green plane is a breeze. If you have signed up for a free trial and want some guidance on the next steps, check out little green plane’s quick start guide.

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Writing an email strategy

Writing an email strategy

A quick guide to planning your email campaign

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