Managing your data

Managing your data

In this handy guide, we’ll show you how to get the best results out of your email marketing by using the right data in the first place, saving you time, money and resources.

We’ll also give you an overview of how to manage any unsubscribes, bounces or Out of Office notifications that you might encounter as well as some tips on data segmentation, data security and the legal implications of holding data.


  • Creating a list
  • Growing your list
  • Managing unsubscribes
  • Handling spam complaints
  • Managing bounces
  • Dealing with Out of Office notifications
  • Using Send to a Friend
  • Segmentation
  • Data security
  • Legal considerations

If you have a specific question that we have not covered in the guide, please contact the little green plane flight team.

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