Email marketing for car dealerships

Email marketing for car dealerships

With lifestyles getting increasingly hectic, buyers are spending more and more time hunting for cars online.

Customers are always searching for the best deal and you want your dealership to be the first port-of-call when the time comes to make that purchase. Email marketing is perfect for car dealerships because it is low cost, can be neatly integrated into your other sales tactics and can provide tangible results; such as a list of email addresses of people who have clicked on a specific model or offer.

Contents

  • Why email marketing?
  • Setting a plan
  • Growing your list
  • Structure, design and content ideas
  • Example email content for car dealerships
  • Deliverability tips
  • Testing and improving
  • Evaluating success
  • The legals
  • The 10 email marketing commandments 

 If you have a specific question that we have not covered in the guide, please contact the little green plane flight team.

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