White Space Design

White Space Design White Space is an award-winning graphic design, marketing and communications agency based in Suffolk. The company chose little green plane as its email service provider due to its excellent features and support. The agency has been using little green plane since 2010. 

Strategy

White Space wanted to raise their business profile and engage with new and existing customers, sharing news and showcasing their fledgling PR service. The campaigns needed to appeal to White Space’s wide range of clientele in various sectors, so little green plane advised the marketing team on email marketing best practice.

Execution

little green plane worked with White Space’s in-house design team to optimise the e-shot design to maximise the impact of every campaign. The marketing team also took advantage of one of little green plane’s seminars held at Ipswich Town Football Club, to learn even more email marketing best practice hints and tips.

Results

White Space’s regular e-newsletters recurrently improve customer engagement and cause spikes in direct traffic to their website after each campaign, highlighting the effectiveness of email marketing. The company also saw several new business enquiries directly after the campaigns were sent out, such as Harding Homes and Hopkins Homes.

Richard Wood, marketing manager at White Space, said: "little green plane is a powerful, yet simple and intuitive tool for beginners and experts alike. It offers excellent value for money, first-class customer support and all the features you’d expect and then some. We’re particularly fond of the ‘forward to a friend’ feature – you usually have to pay extra for something like that. 

The results speak for themselves…we’re regularly seeing twice the industry average on open rates and our latest email received more than five times the average on click throughs. Our email campaigns are flying high with little green plane and long may it continue.>


www.white-spacedesign.com

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