St Elizabeth Hospice
St Elizabeth Hospice is an independent charity in Suffolk which improves life for people living with a progressive illness. The Hospice has been using little green plane since 2010 to drive traffic to its site, to enhance brand awareness, to increase the number of people engaging with its work and to facilitate the generation of vital funds.
The template adhered to its brand guidelines and contained the same look and feel of its website, which was designed by little green plane’s sister company itineris.
Recently, St Elizabeth Hospice used little green plane to extensively promote its annual fundraising event The Midnight Walk, which raised £200,000 for the charity.
The Midnight Walk e-shots yielded open rates of between 50-60% - compared to an industry average of 20% - and click-through rates of 20-30%, compared to an industry average of just 4%.
Leanne Thorndyke, Marketing and Communications Officer at St Elizabeth Hospice, said:
"We sent an email to walkers and that day we received 236 visits to the website. Generally we were receiving just 70 per day. We then distributed a follow-up campaign and received another 352 visits.
"little green plane truly enhances our marketing campaigns. The system is really easy to use. Adding content to our template is simple, as is uploading email addresses. The reporting function is second-to-none and helps us cultivate warm leads that are essential for our fundraising efforts.”
www.stelizabethhospice.org.uk