Oyster Marine
Oyster Marine, an international market leader of world-class cruising recognised throughout the sailing world for quality, comfort and performance, has been using little green plane for its email marketing since 2009.
Oyster Marine uses a variety of email designs including, a general e-shot, a brokerage e-shot, a version for press, plus additional designs for its Charter proposition and its sister company, SYS. They also send out e-shots in six different languages including English, French, Spanish, German, Italian and Russian.
David Kirkby, website administrator for Oyster Marine, said: " Most of our e-shots have open rates of around 30% to 40%, and up. Every e-shot we issue is customised in different ways. We have to target difference audiences due to the nature of the business. Within Oyster itself we have the Charter, sales and Brokerage all of which have different customers. Each e-shot will go to different customers as there tends to be little overlap between the areas. Not only do we use our e-shots for sales, we also use them for customer service and to promote our events."