More and more people are accessing emails via mobile devices while on the move. Therefore, plotting an IP address alone doesn't necessarily tell you where the recipient is usually based.
With the smart postcode plotter in our email marketing software, you can upload postcodes of your UK recipients and see a geographical snapshot of 'opens' and 'click-throughs' in Google Maps. You can browse around the map and zoom right down to street level. Clicking on the map pins will show you the exact email addresses.