Personalising your emails can significantly improve response rates. We provide a range of personalisation options, enabling you to make a real connection with the recipient and make them feel valued.
Since direct mail was invented, marketers have been aware that personalisation is a powerful selling tool. To personalise your email, simply click where you want the personalisation to appear and select the custom field from the drop-down menu. You can include first name, title and surname, town, county or any other data you hold.