As the old adage says, business is all about who you know. So an attention grabbing email that is customised to the reader should harvest better responses than a generic one.

Personalising your emails will significantly improve your response rate. little green plane provides a range of personalisation options to help you achieve this.

All you need to do is click where you want the personalisation to appear and select the type from the dropdown and you're done. You can include first name, title and surname, town, county, or any other data you hold using a custom field.

There is nothing worse than receiving an email that you know has been sent to a hundred-and-one recipients, with an impersonal opening like ‘dear customer’. Personalisation says “I know you” and “I care”.

Making your emails as personal as possible can make a massive difference to your conversion rate.