Managing contacts within little green plane is a simple as it gets. We don't put any limits on the number of lists or contacts you can have so you can keep all your data in one place. We also don't charge based on the number of contacts so you are never going to get a bill just for keeping your contacts in little green plane.

It sounds obvious, but make sure your recipients have agreed to receive your emails before you send your campaigns to them. It is also wise not to use purchase lists if you can possibly avoid it. Your own data lists will be more accurate than any data that is on the market.

Try to define the groups you are likely to send campaigns to at the beginning. The more targeted your lists are, the more targeted your email marketing campaigns will be – and the better the return on investment.

Don’t forget that little green plane cleanses your data for you as you go; by removing hard bounces and by stopping you sending  campaigns to role-based emails such as 'info@...'. However, you control any new imported data so make sure you are promoting your e-newsletters as widely as possible; on your website, through social media and word of mouth.