So, you’ve just started with email marketing and have sent out a series of successful campaigns. Your contact database is growing with each email. How do you take advantage of the network that your contacts have? What else can you do to reach new audiences?

One way to create stunning emails that can be accessed by the contacts of your network is to use little green plane’s forward to a friend function.

This allows supporters already on your database to forward the content to others. This feature can be found on the code snippets menu option in the editor. Select this and it will drop the code required to create the link where your cursor is.
  
The key to forward to a friend is to create an email that includes multiple links to your website. This way, when an associate of your contact is forwarded the email, it drives them to visit your site.

Make sure you have a prominent sign-up box on the page that they will be visiting. They can then register themselves on your list and you can contact them directly.