See precisely who, when and how many people have clicked on your links and what pages of your website they have visited, all in real-time. All of the data can be easily exported for further analysis.

Although opens are a typical measure of a campaigns success we prefer to focus on clicks. Opens can occur by mistake but a click is a positive action. This means a contact has been interested enough from the teaser copy you have provided to find out more. 
 
If you go into the 'click activity' report in little green plane you will see a graphical representation of the campaigns clicks over time. This proves very useful when analysing the most appropriate time of your sends.
 
Don't forget, you can also export the detail of those contacts, showing how they have clicked.