Winning subject lines
When I first started sending out email marketing campaigns, I spent hours crafting the body text, choosing funky images and testing my data but didn’t really give a second thought to the subject line. After a few months of relatively low open rates and head scratching, it occurred to me that I needed to give my subject lines some love if I wanted to lure people into reading my emails in the first place.
If you are looking to create powerful and irresistible subject lines (like me), check out our ten top tips to winning subject lines:
- Avoid words such as ‘free’ and ‘offer’ as these are likely to be picked up as spam
- Try not to use too many exclamation marks!! It’s really unprofessional and makes you sound extremely over-enthusiastic!! And looks a bit weird!!
- AGAIN, CAPITALISATION LOOKS STRANGE, IS NOT VERY EASY ON THE EYE AND COULD BE MARKED AS SPAM
- Keep it short and sweet
- Keep it simple
- Try some humour, e.g. ‘Snow way...it’s time to order your Christmas e-card’
- Use number or statistics to illustrate a point - e.g. ‘six easy tips to sell to CEOs’
- Lead on the hot topics - for social media it might be ‘trending’ for shipping it might be ‘multimodal logistics’
- Trial and error - testing out different subject lines is a great way of fine-tuning your strategy
- Ask questions
If in doubt, remember the good, the bad and the ugly...
The good: Enjoy spills and thrills with East Coast Trains from £8 (Perfect!)
The bad: February i.send e-newsletter (A bit plain)
The ugly: FREE Viagra! Buy online now for our special 241 offer before it’s too late (Avoid at all costs)
Do you agree? How do you make your subject lines engaging?