Ultimate list growth
The most popular question I get at our seminars is “how do I grow my email list?” There is no definitive or easy answer; and it won’t happen overnight. However, with a little common sense, relentless attitude and elbow grease you will have a comprehensive list of email-subscribers-come-ambassadors for your company that will grow month on month. Check out this post for my ultimate list growth methods to see what works for you.
- During events: I speak at A LOT of events. Our own roadshows, third party events, conferences, birthdays, bar mitzvahs (okay – I lied about the last two). I ALWAYS circulate a clipboard with a sign-up sheet half-way through. Instant mass sign-up and very satisfying to take back to the boss.
- Use a web footer: Put a sign up bar on each page of your website. We have ours in the footer so it shows up wherever the visitor is. Keep it simple too; the harder you make it for people to sign-up the fewer will take action.
- Create a specific web page: In addition to our footer toolbar, we also have a SPECIFIC url for our sign up, www.littlegreenplane.com/ You’ll notice that you can’t really find this on the main navigation but we can have it so we can market the page in other areas.
- Twitter DM: So, now you have this URL let’s roll up our sleeves and get marketing it. There are lots of platforms out there that will enable you to send a direct message to any new Twitter followers – what a great opportunity to add your shiny new sign-up URL.
- Facebook, LinkedIn, Google+ and other social media sites: Don’t forget to include your new sign-up URL in the ‘about us’ section of your work profiles or in your feed every now and again.
- Consider a pop-up: I usually hate pop-ups with a passion. Especially if you can’t escape them or they include a Euro dance-style jingle (or any music, for that matter). However, if they are done REALLY well, they can work a treat. www.made.com is a cool online furniture brand that I frequent. They have a great pop-up that you will see if you visit their site that is easy to get rid of if you are not interested. It has a simple, one field sign-up form, big yellow call to action with a ‘£10 off your first order if you sign up’ incentive.
- Existing web forms: Do you have any existing contact forms on your website that you can add an e-newsletter check box to, such as our seminar event booking form at www.littlegreenplane.com/resources/events.aspx ?
- Email signatures: If you’re anything like me, you send a HECK of a lot of work emails via Outlook, day in and day out. I use a ‘PS’ in my signature to encourage people to sign up to our e-newsletter with the link to the specific web page (see point 3) in a humorous way. I probably send around 50-100 emails a day, so that is a lot of exposure for our e-newsletter.
- Networking: Obviously steaming up to someone at a networking event and asking them to join your e-newsletter list might come across as slightly strange (especially as ours is called The Mile High Club). What I tend to do is strike up rapport with someone, swap business cards, invite them to connect with me on LinkedIn and THEN ask them. 9/10 they will say yes, as they’ve met you in person, and you’ll have another success under your belt.
- QR codes: Once you have your specific sign-up URL (see point 3), you can create one of those snazzy QR codes using a free QR code generator (Google it and you’ll see). This works particularly well on print materials but also on the back of a T-shirt with the words “scan me!” at an event, conference or exhibition.
This is by no-means the definitive list. I’d love to know what others ways you grow your lists organically, without resorting to buying contacts. Feel free to post your techniques below. The more the merrier!