Make the Most of Your Christmas E-Cards

12th November 2012 By Louise Stephens in Strategy

The clocks have gone back and shop window displays everywhere are embracing fake snow and tinsel. Christmas is definitely on its way. In a bid to avoid the increasingly crowded shopping centres and streets, British online shoppers spent £68bn in 2011, 16% more than the year before. By the end of 2012, this figure is expected to have risen to £80bn. With this rise in shopping online, isn’t it time you thought about your email strategy for capitalising on the big Christmas spend?

Louise Stephens, Email Marketing Consultant at little green plane and Vice Chair of the CIM Essex branch offers her top tips for making the most of the festive season when it comes to your email strategy.

Analyse last year’s email campaign – It is vital to go back and see what has and hasn’t worked over previous Christmas campaigns… What type of subject line received the highest open and click through rates? Which products or services were the most popular? Armed with this information you are now able to come up with this years strategy.

Design – From the analysis you have done on your previous campaigns you will have a subject line in mind that will entice your audience into opening your email… So, the next step is to look at your design. Christmas is all about the WOW factor and it is important that your email has the same effect… Include plenty of call to action buttons within your template, not only do they look more professional, but they are great for mobile users with touch screens… a button unlike a hyperlink screams ‘push me!’ According to Econsultancy’s: Email Marketing Census 2012, 67% of people in the UK use their smartphones to access their email so it is vital to consider how your audience will interact on their mobiles.

Use the power of social media – This is all about getting your subscribers to do some of the leg work for you! Ask your audience to share your email through their social networks as well as promoting it through your own to increase your outreach. Maybe offer an incentive for doing this as a way of encouraging your audience to spread the word for you, this is a fantastic opportunity to increase your exposure this Christmas and all you have to do is ask!

Follow up – When using email to promote a product or service it is vital that you follow up a couple of weeks later, your audience will not remember your email for a whole month, remind them of how brilliant you are as we get nearer to Christmas to make sure you are maximising on those last minute shoppers!

However… being traditional at Christmas can go a long way with many customers, if you are not looking to promote a particular product or service this year then email is a great way of informing your customers of your Christmas opening times or just thanking them for their support over the past year and wishing them a very merry Christmas!

If you are looking to send something special this Christmas little green plane have created some festive products to get you on your way 

We’ve got lots more tips so speak to us or sign up for our newsletter at www.littlegreenplane.com. We’re also running a series of free roadshows where you can find out more about how email marketing can help grow your business. Our next events are taking place on Tuesday 27 November 2012 at The Wine Company in Colchester and Thursday 24 January 2013 at The Apex in Bury St Edmunds. Visit our email marketing events page for more info!

Louise Stephens
About the Author

Louise Stephens

Louise is an email marketing consultant at little green plane. She advises and builds lasting relationships with our existing clients as well as handling all new business. Louise also conducts full demonstrations of our software and will advise on the right package for your business. Louise is passionate about email marketing and will happily train clients on a number of topics including; best practice, engaging your audience and getting the best return on your investment.