How to grow your email list

1st April 2011 By Louise Stephens in Email design

Like most things in life, if you want something to grow and prosper, you need to give it due time, care and attention.

The same goes for your email marketing database. If you’re putting everyone you ever meet on your list and slamming them with advertising-style campaigns on a daily basis, you will probably end up with a list smaller than you started with. To keep people engaged and to grow your data, check out some of our top tips to growing your email list:

  • When you meet someone networking and they hand over their card, just ask ‘do you mind if I put you on my mailing list?’ Invariably they will say yes if you’ve struck up a rapport and will save you sending an initial email request.
  • Put a simple sign up form on your website. If you use i.send, we can generate the code for you free of charge. Just copy and paste it into your site – hey presto!
  • Put a link to your sign up page on your email signature. Just think of how many emails you send each day. Worth a plug.
  • On that note, if you are really keen you could use the space on the back of your business card to flag up the link to your sign up page.
  • If you’re doing a spot of public speaking, remember to circulate a sign-up sheet or encourage people to fill out sign-up cards on the day.
  • Don’t forget to include a ‘forward to a friend’ link in your email campaigns to let your supporters spread the word for you.
  • Use a sign-up offer such as a free e-book, video or top tips guide to lure in new subscribers.
  • Use blogs, LinkedIn and web forums to promote the fact you have a regular newsletter and the benefits people can receive by signing up (free knowledge/offers etc).

OK, we all know you could instantly boost your email list by going out and buying contacts. However, your conversion will be awful. Remember, the best lists are organically grown from people that know and trust your business. Permission-based lists are key. If you water them, provide the right conditions and give them some love, they will grow.

Have I missed anything? How do you grow your email lists?

Louise Stephens
About the Author

Louise Stephens

Louise is an email marketing consultant at little green plane. She advises and builds lasting relationships with our existing clients as well as handling all new business. Louise also conducts full demonstrations of our software and will advise on the right package for your business. Louise is passionate about email marketing and will happily train clients on a number of topics including; best practice, engaging your audience and getting the best return on your investment.