Find out why people have unsubscribed

15th December 2011 By Tim Butcher in New features & updates

If you have ever want to know why people are unsubscribing from your newsletter, now you can with exit surveys.

When recipients click on an unsubscribe link in your email they are now taken to a page which looks something like this:


 
When a recipient clicks on the unsubscribe link they are still removed from your list so there is no need to worry if they don’t fill in the survey.

To see the reasons why people are unsubscribing from your newsletter all you need to do is go into your campaign reports and click on the unsubscribe report.

One small thing to note is that if you are using a custom unsubscription page the exit survey will not be displayed and so even though you will get unsubscribes in your report there will be no reason recorded.

Remember if people are telling you why they are unsubscribing make sure that you do something about it, a high unsubscribe rate effects both deliverability and ROI so keeping it low means everybody is happy.

I hope you like the new feature and we have lots more in the pipeline.

Tim Butcher
About the Author

Tim Butcher

Tim is the technical director and founder of little green plane. He oversees all new product development and functionality within little green plane, helping you take your email marketing campaigns to new heights. Tim is a member of the Institute of Directors and econsultancy.