Evaluating your email campaigns
How many of you REALLY evaluate your lovingly-crafted email marketing campaigns? Yes it can be lots of fun designing and writing your campaign and watching the stats roll through after you hit the big red 'send' button. However, you need to ask yourself whether your email campaigns are really making a difference to your bottom line.
Maybe it’s time to be honest. Are they really working?
There are many ways you can evaluate your e-newsletters. We explore just some of them in this week’s blog: