Eight reasons why Outlook should be outlawed

23rd May 2012 By Louise Stephens in Deliverability

Time and time again we come across organisations that insist on sending their marketing communications via Outlook, rather than using a shiny, happy and useful email service provider (like little green plane, not that we are biased). Sending your e-shots using Outlook is bad news all round. Check out our top eight reasons why you should opt for a professional system every time you send...

Outlook 2007

  • You get less reporting with Outlook (you can get a read receipt but an ESP provides data on open, clicks, bounces, unsubscribes and reasons why, complaints, forward to friend rates, plus a whole host of other goodies)
  • There are no real testing facilities before you send - which could result in your emails going into the spam folder
  • If you are sending mass emails, putting all the email addresses in the 'to' field, you may have issues with the Data Protection Act (1998) as everyone will be able to see the other recipients' details
  • If you are putting all your recipients in the 'BCC' field, this can be a major alert to most spam filters, which are then likely to block your emails. Continual usage of this approach can lead to you becoming blacklisted
  • Outlook offers no real method of managing unsubscribes (again, contravening the Data Protection Act)
  • Outlook's design facilities are limited, and doesn't allow you to create a complete corporate branded feel to your emails
  • Outlook offers no way of managing duplications, which can annoy recipients if they are getting the same email more than once
  • If you are sending regularly from Outlook and in bulk,  you may face having your email domain blacklisted by the ISPs. This can lead to all business emails being stopped as well as your marketing ones

What do you think? Do you agree with me? Have you had similar problems sending via Outlook?

Louise Stephens
About the Author

Louise Stephens

Louise is an email marketing consultant at little green plane. She advises and builds lasting relationships with our existing clients as well as handling all new business. Louise also conducts full demonstrations of our software and will advise on the right package for your business. Louise is passionate about email marketing and will happily train clients on a number of topics including; best practice, engaging your audience and getting the best return on your investment.