Early Christmas for East Anglian Air Ambulance
The East Anglian Air Ambulance (EAAA) is set to raise vital funds this Christmas from a new e-card package developed by Suffolk-based email marketing agency, little green plane. The service will allow businesses that support the EAAA over the festive period to send a branded Christmas e- card instead of a paper version to their customers.
Rechenda Smith from little green plane email marketing (centre) has teamed up with the East Anglian Air Ambulance for a Christmas e-card scheme
Pip Duffy, Corporate Fundraising Manager at the East Anglian Air Ambulance, said: "The e-card scheme is new to the charity this year and we believe it’s a great way for businesses to show their clients they are actively supporting a life-saving charity. Not only that but it will also provide an important new revenue stream for us during the festive season as each card pack sold on our behalf will generate £100 which will go directly towards the running of our helicopters."
Rechenda Smith, head of email marketing at little green plane, added: “Not only can the e-cards be used by businesses to send a festive greeting, they can also be really effective in driving revenue via new Christmas offers or as an information resource, informing customers of holiday opening hours.
“We ran the Christmas e-cards in 2010 as a trial with two charities and it was so successful that we have opened it up this year to as many as possible. In addition to the East Anglian Air Ambulance, we are happy to support other charities. If businesses would like to support a specific cause we are encouraging them to talk to us about their requirements.”
Other charities that have signed up to the scheme include St Elizabeth Hospice, Break, Essex Air Ambulance, Toybox, RAF Museum and The Leprosy Mission.
little green plane provides its own home-grown email marketing software alongside best-practice education and tailored UK-based support. Its clients include Ipswich Town FC, Proton, Birketts LLP and the NHS East of England.
Christmas e-card packs start at £295 for 2,500 cards. Further information about the Christmas charity e-card scheme as a whole can be found by calling the little green plane team on 01473 858 844.