29 March 2012
By Rechenda Smith
in Industry comment
With ten bank holidays for the UK this year, your email recipients will have plenty of down time. Whether you’re targeting consumers, volunteers or businesses, sending a bank holiday campaign could be a great way to engage your audiences. Read our post to find out why.
06 January 2012
By Sam Burrows
in Industry comment
little green plane provides its five email marketing predictions for 2012 including social media, mobile, apps, segmentation and differentation. Whatever the email marketing landscape, when it comes to predicting what will happen in 2012, you don't have to be Mystic Meg. But unlike last year, 2012 isn’t the year to start thinking about it; it’s the year to start doing.
14 October 2011
By Tim Butcher
in Industry comment
Changes are afoot at Hotmail but how are they going to affect email marketers? Hotmail is very proud of its spam filter technology and claims it has reduced true spam in the inbox to less than 3%. However even with this very low rate, Hotmail users are still marking messages as spam. So why is this?