06 January 2012
By Sam Burrows
in Industry comment
little green plane provides its five email marketing predictions for 2012 including social media, mobile, apps, segmentation and differentation. Whatever the email marketing landscape, when it comes to predicting what will happen in 2012, you don't have to be Mystic Meg. But unlike last year, 2012 isn’t the year to start thinking about it; it’s the year to start doing.
07 December 2011
By Sam Burrows
in Email design
People don’t want to trawl through paragraph after paragraph on an event email looking for key bits of information that really should be the fundamental part of the campaign. Make the experience easy for the recipient by using our top tips in our latest blog post.
31 October 2011
By Sam Burrows
in Email design
Everyone wants it; no-one can have it. Video is one of the things we have had to learn to live without in emails. Some people try to get round this by embedding the videos. We'll show you how to get your videos out to your email subscribers in this handy post.
29 September 2011
By Sam Burrows
in Email design
Calls to action are a key part of any email marketing campaign. It’s one thing reaching the recipient's inbox; however this is only half the job. You need to engage with your audience and make sure they are following the path you have set out for them. This needs to be a simple process. Here are five tips that you can apply to your email to improve conversion.
06 September 2011
By Sam Burrows
in Email design
With now almost one mobile phone for every two humans on Earth, it’s no wonder our pocket rockets are quickly becoming one of the most accessible ways of contact. It’s because of this shift from desktop to handheld that we now have to re-evaluate the way we design emails for this new generation of users.