A day in the life of little green plane
Want to know what it's like working at little green plane? BA Marketing undergraduate Claire Bullen from Anglia Ruskin University joined us for a day of workshadowing. Here is her interpretation of life at our email marketing agency.
An early start
Getting up at 6am is not what I would consider part of a normal student’s day, but the opportunity to spend the day with little green plane made the sound of my alarm more than bearable. I met with Head of Email Marketing, Rechenda Smith first thing who was full of enthusiasm about what we would be getting up to in one of her typical working days.
We began with an introduction to little green plane where I met the team and got to know about what they do. Hearing how they evolved to what they offer today was very interesting and highlighted just how effective email marketing is. Being a marketing student, I have learnt about the traditional marketing theories and how these have been applied to the growth of online marketing.
New business meeting
The first task of the day was to meet with the directors at The Write Impression where I was able to sit in with them and hear about how copywriting can be effectively incorporated with email campaigns. I found this extremely interesting as it became apparent to me just how much of the theory I have studied is used in the workplace. Elements such as the importance of communication and providing a service that benefits the client were demonstrated. Not only the use of traditional marketing; but how much online marketing is used and how they relate.
Later on in the day I spent some time with Email Marketing Consultant Louise Stephens who gave me a number of tips on the importance of maintaining a good relationship with existing clients and obtaining an effective one with new clients. We also went over some sales techniques which I found extremely helpful. I was able to watch Louise give a demonstration of the email marketing software to see how she incorporates both effective customer service with sales. I made many mental notes from this.
Types of client
I spent some time with Rechenda going over the different clientele the organisation deals with. One of which was Niall Mellon Township Trust, who arranges trips to Cape Town for volunteers to build houses for the locals; an organisation that has such a good cause can benefit greatly from email marketing. Looking at organisations like this show’s me just how much the digital world is growing and how it is effective to include digital marketing tools such as email marketing in any organisations marketing communications plan.
I had a brilliant day with little green plane, and found my experience very valuable as an insight to email marketing, and I thank everyone there for letting me spend the day with them.