5 cool things I love about little green plane

31st May 2011 By Louise Stephens in Email design

As a marketer, I am a relative newcomer to the power of professionally-targeted emails. However, I’ve been sending email marketing campaigns through little green plane for seven months now and find new things about it every single time I send a campaign.

Here are the top five things that I think are cool about little green plane:

1. Easy to use Word-style editing:

I have zero design skills so have been creating my email campaigns using a free little green plane template, which I have customised with our company logo and font.

Thankfully, it is laid out like Microsoft Word, so I can format my text really easily and insert images. I concentrate on three news snippets - just a few lines long - incorporating a link back to our website, Facebook fan page, blog or Eventbrite page where people can read more.

I’ve learnt to stick the header image at the bottom and use the first four lines (which people will read in their preview pane) to convey our most powerful message.

2. Personalisation:

After sending a few basic campaigns, I decided to experiment with little green plane’s personalisation tab (which can be found in a drop down menu in Edit HTML).

I’m now able to send people emails stating their name ‘Dear John’, which I have found is much better for conversion than not having a personal opener.

You can use a company name, postcode, website or any other contact information field to make your emails more personal. Check out our blog entry on making your emails more human for more on this.

3. Live chat:

If you’re not a bone fide tech-geek and are new to email marketing (like me) you’ll find the little green plane live chat facility invaluable.

It works like any other chat facility such as Windows Messenger or Facebook chat and gives you instant advice from one of little green plane’s technical geniuses. If I’m stuck on trying to do something in little green plane, I simple call up the chat box, enter my contact details and am connected with an advisor within seconds.

We type messages to each other until the problem is resolved. The beauty of this is that its quick and you can be getting on with other tasks while you’re chatting as you’re not tied to a telephone or waiting for an email to be returned.

4. Big-brother style reporting:

The reporting is by far and away the best part about little green plane. There is nothing more satisfying, once you have created your email and tested it for spam and deliverability, than pushing the big green go button and refreshing the screen to see the stats pour in.

The number of click-throughs, opens and bounces are all shown in real time. Unlike many other systems, you can actually see by specific email address who has clicked on what and when.

5. Postcode plotter:

As long as you have added a postcode for each of the entries on your
contacts list, little green plane lets you see where in the world people are reading your emails on a Google map.

The great thing about this is that you can use it to identify gaps in your target markets geographically. For example, most of my targets are opening my emails in the Suffolk area according to the postcode plotter but I am also targeting clients in Norfolk and Essex. This has shown an area of improvement that I can work on.

Want more?

There are several more features that are well worth a look; anything from the email screenshots facility, which tests your email in 20+ browsers including Gmail, iPad mail and Yahoo to the pie chart which shows the popularity of each link you have sent out on your email.

Whatever email marketing software you use to send your campaigns, they all boast a treasure trove of interesting features that can make your emails heads and shoulders above the rest. Viva the email marketing revolution!

Louise Stephens
About the Author

Louise Stephens

Louise is an email marketing consultant at little green plane. She advises and builds lasting relationships with our existing clients as well as handling all new business. Louise also conducts full demonstrations of our software and will advise on the right package for your business. Louise is passionate about email marketing and will happily train clients on a number of topics including; best practice, engaging your audience and getting the best return on your investment.